Our Story
Our story began in 2004, when Fred founded Hidden Needs Business Consulting (HNBC), focused on customer-centricity and identifying hidden needs to shape winning market offerings. Over time, the work expanded into broader strategy and leadership challenges, with coaching becoming a growing part of how we supported clients. As the practice evolved and more experts became involved, HNBC developed into the Lemke Consulting Group, working primarily across Europe from a base in Germany.
After Kerstin and Fred immigrated to New Zealand, the focus shifted increasingly towards coaching and advisory work for individuals, leaders, and organisations. Since February 2025, the practice is Lemke & Lemke, offering services on-site in Aotearoa New Zealand and globally through online and hybrid engagements.
Our Vision
Our vision is a world where individuals, teams and organisations grow with awareness and direction, creating sustainable performance, wellbeing, and genuine happiness at work and in life.
Our MISSION
Coaching and Consulting for Those Ready to Grow
Our mission is to turn insight into meaningful progress. We help people and organisations make confident decisions, clarify direction, strengthen capability, and build the momentum needed to follow through.
Through coaching, facilitation and advisory work, we translate awareness into aligned action that supports sustainable performance, wellbeing and genuine happiness at work and in life.
PHILOSOPHY
We believe meaningful growth starts with awareness and direction: understanding what matters, choosing a clear path, and taking consistent action. Our approach combines evidence-informed thinking with practical, real-world application. Whether we are coaching an individual or working with an organisation, we create a space that is both supportive and challenging. It is reflective enough to build insight, and structured enough to create progress you can measure. We focus on sustainable performance, which means results that last, while protecting wellbeing and genuine happiness at work and in life.
Core Values
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Integrity: We do what we say, act ethically, and prioritise the client’s best interests.
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Partnership: We work with you, not to you—co-creating goals, decisions, and next steps.
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Evidence and Pragmatism: We bring robust thinking and translate it into tools and actions that work in real contexts.
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Clarity: We cut through noise to identify what matters most, what to do next, and what to stop.
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Growth with Humanity: We pursue high standards while honouring wellbeing, relationships, and personal sustainability.
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Courageous Conversations: We address what’s important, not just what’s easy—kindly, directly, and respectfully.
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Accountability for Progress: We turn insight into action, track progress, and build momentum through consistent follow-through.