Prof. Fred Lemke, PhD, MBA, BCom (Hons)

Fred works with leaders and senior professionals who are carrying complexity, pressure, and expectation. His coaching helps clients slow down enough to think clearly, understand what is shaping their decisions, and move from scattered effort to deliberate action.

At the heart of Fred's work is a simple belief: better leadership starts with better awareness. When leaders understand how pressure, mindset, energy, and assumptions influence their behaviour, they can make stronger choices. They can have better conversations, protect their focus, lead with more presence, and create progress that lasts.

Fred is a Certified Professional Coach (CPC), trained through iPEC's ICF-accredited Coach Training Program, and a certified Energy Leadership Index Master Practitioner (ELI-MP). His professional coach training is grounded in iPEC's Core Energy Coaching™ methodology and complemented by the Energy Leadership Index® assessment.

The Energy Leadership Index gives individuals and groups a structured way to explore how they respond to stress, opportunity, conflict, and change. It provides a practical language for recognising habitual patterns and considering more effective responses. Fred combines this with professional coaching to help clients examine how mindset, assumptions, pressure, and behavioural patterns influence the way they lead, decide, and act. He is also an ICF Member and is working towards the ACC credential.

Alongside his coaching work, Fred brings substantial business and academic depth. He is Professor of Marketing and Sustainability and has worked in consulting and executive education since 2004. His expertise spans customer-centred value creation, B2B relationships, sales and service systems, service-led growth, sustainable market transitions, trust, stakeholder alignment, strategy, innovation, and resilience in supply chains.

Fred has worked with leaders from SMEs to large organisations, including global firms, and has delivered consulting and executive education across Europe, the United States, and New Zealand. Selected engagements include work with organisations such as Bostik, DSM, Hager Group, FrieslandCampina, Barco, Sioen, Televic, SCK CEN, Schneider Form, Inve, Shell Germany, AGC Glass Europe, Nespresso, ABinBev, Sony Deutschland GmbH, and UPS Europe, where confidentiality permits.

When Fred is coaching, he stays firmly in the coaching role. He does not provide ready-made answers or take ownership away from the client. Instead, he works in partnership with clients to strengthen clarity, judgement, ownership, and sustainable action. Where consulting or facilitation is useful, this is handled separately and transparently.

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Focus areas: Executive and leadership coaching, Energy Leadership Index assessment and debriefing, decision quality, leadership presence, difficult conversations, customer-centred strategy, B2B sales and service systems, service-led growth and servitisation, sustainable value creation, sustainable market transitions, trust and stakeholder alignment, strategy and execution, innovation, and resilience in supply chains.

 

Practicalities: Fred is based in Hamilton, Aotearoa New Zealand, and works online and in person where feasible. He coaches in English and can also coach in German. ELI assessment debriefs are available for individuals and groups.

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Ready to work with Fred?

Book a confidential coaching conversation to explore what you want to work on, what support would be useful, and whether coaching with Fred is the right fit.